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SUPPORTING YOU

AND YOUR BUSINESS

Paul has 20 years of commercial and customer-focused experience across the B2C and B2B markets, operating in managerial and leadership roles, creating and implementing business unit strategy, business development and delivering major projects.

Paul left full-time employment with The Royal Mint in 2017 to set up his own business with the aim of offering his experience, expertise and understanding to businesses and organisations who have strategic marketing requirements but don’t want to employ full-time staff.

YOUR

MARKETINGDIRECTOR

During his time working for the world’s leading export Mint, Paul was most recently Head of Marketing for the Circulating Coin business unit, responsible for creating and developing implementation plans for the future five-year strategy, whilst evolving the brand to win international awards at industry-leading conferences.

Whilst at The Royal Mint as part of the senior management and leadership teams, Paul led and was involved in significant business-wide projects on Value Stream Mapping, Lean Management (office environment), Customer Satisfaction, Customer Journey Planning, Communications planning and Product Development.

 

He was also a key part of the leadership team transforming the culture of a 1,000 year-old civil service institution, into a modern, commercially-focused highly-successful business with Customer focus, Continuous Improvement and People Development principles at its core. 

Paul is also a Business Wales Mentor, coachinng and menotring local start-up businesses and challenging them to develop plans and ideas for how to best grow their fledgling businesses, ensuring customer focus is always at the forefront of their thinking.

THE NEW £1 COIN

As well as significantly modernising the sales operations processes and customer experience of the Royal Mint brand, Paul also led both the industry and public awareness campaigns for the introduction of the new £1 coin as the Communications project stream lead.

 

This involved ensuring key business partners and their staff were aware and ready, as well as working closely with major stakeholders such as Her Majesty’s Treasury, the major banks, the Post Office, leading supermarkets, the British Retail Consortium and major associations involved in vending, parking and bingo.

 

The public awareness campaign was designed to ensure there was as little confusion as possible on the day of launch. Thanks to the successful implementation of this element, a YouGov poll on launch day suggested:

  • 98% of the public were aware of the new coin and could name at least one feature;

  • 91% approved of it;

  • 84% could explain at least one reason as to why it was being introduced. 

LONDON 2012

A highlight of Paul's career was managing the London 2012 Olympic and Paralympic Coin & Medals Programme.

 

Working closely with the IOC and Locog, his achievements included:

  • successfully delivering 4,700 Gold, Silver and Bronze Victory medals to London ahead of schedule and with 100% accuracy;

  • beating the programme's targets by selling more than £100m of merchandise;

  • developing more than 450 product skus, allowing sales to dozens of countries worldwide;

  • working across the business ensuring operational readiness for the programme peaks.

EARLY CAREER

Prior to that role, Paul was also responsible for creating the previous five-year plan in Commemorative Coin, the consumer-facing department, which

  • instigated the broadening of ranges to open up to new markets and

  • focused on the under-developed Bullion market, which eventually saw the break out of that department into its own business unit, contributing millions to the overall business’ bottom-line profits.

Prior to his time at The Royal Mint, Paul spent four years in the buying and merchandising department at Somerfield Stores, exposed to the most competitive of the FMCG markets and its suppliers, including Proctor & Gamble and Unilever.  

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